Direct, Forceful Copywriting

Direct, Forceful Copywriting Effective direct mail marketing requires plain, direct, forceful copywriting that goes straight to the emotions of the reader: specifically the “Big Three” emotions of pride, greed, and fear. The copy has to be real, it has to be large, and it has to be human. Several years …

Read More »

A Solid Marketing Foundation

A Solid Marketing Foundation In this article, I’ll discuss the safest and most profitable way that you can make big money in direct mail. Oh, you can make more money with some methods, but they’re not as safe; in fact, there’s usually some serious risk involved. After all, with big …

Read More »

Radio Station WII-FM

Radio Station WII-FM Direct Response Marketing (DRM) is an intensely personal medium. The more you can do to make your customers feel that you’re speaking only to them, the better. Why? Because it all boils down to the principle known as WIIFM, which stands What’s In It For Me? I …

Read More »

Why You Need Direct Mailing Service

Why You Need Direct Mailing Service Why You Need Direct Mailing Service Direct mailing service is considered to be one of the most effective ways to spread your message with little effort. This form of marketing is said to be one of the most effective ways of marketing through different …

Read More »

Content Creation for Brand Building Using the Internet

Content Creation for Brand Building Using the Internet Content Creation for Brand Building Using the Internet Content Creation for Brand Building Using the Internet Finding success and building a brand online requires content i.e. fresh, unique, relevant and quality content that will be consumed by identified target market segments. In …

Read More »

Benefits of Booklet Brochure Printing

Benefits of Booklet Brochure Printing Booklet brochure printing provides a number of benefits to help you boost your business and make a statement to your clients. When looking at all the promotional printing opportunities available through print shops, this type of printing can provide you with numerous advantages to take …

Read More »

Printing Flyers: Important Things to Remember

Printing Flyers: Important Things to Remember Flyers can be an exceptionally useful marketing tool. They are often used to get a message across to clients, whether posted through a letterbox or handed out on a main street in the city. These small pieces of high quality paper present information that …

Read More »